Kolkata : Crompton
Greaves Consumer Electricals Ltd., one of India's leading consumer
electricals brands, spiced up this year’s Durga Puja festival with the debut of
its 'Shera Khabar,' fine dish cooking
competition. Having taken place in
select prominent Kolkata societies last week, the competition added a fun twist
to the festive season by providing an opportunity for home chefs to display
their culinary talents, participate in friendly rivalry, and compete for
amazing prizes.
Recognizing the passion of home chefs in creating mouthwatering dishes for their loved ones, Crompton aimed to be their trusted partner, crafting memorable moments and ensuring that celebrations became even more delightful. Moreover, poised to redefine the modern Indian kitchen, this competition also brought in an incredible product experience of Crompton's mixer grinders that delivered extraordinary results for consumers in search of finer grinding. Backed by high-quality durability and aesthetics, its new range of mixer grinders is a fusion of finesse and efficiency thereby, making it the ‘Secret of Fine Taste’ and setting a new standard for culinary excellence.
Commenting on the initiative, Pragya Bijalwan, CMO, Crompton Greaves Consumer Electricals Ltd.,
said, "The culture of West Bengal is deeply rooted in its people,
celebrated through their expertise in whipping up mouthwatering dishes, from
'Machher Jhol' to 'Mishti Doi.' These dishes not only entice the taste buds but
are cherished elements of their heritage. We believe these delectable creations
deserve the best grinding for an exceptional taste. Shera Khabar was an initiative
that effortlessly combined the cultural creativity with the festive spirit
found in every home especially during such an auspicious occasion like Durga
Puja."
She further added, “Considering that Crompton always aims to make the
lives of its consumers easier, we've taken a significant step in perfecting the
art of fine grinding, ensuring the authentic flavors of various cuisines. Our
new mixer grinders are driven by cutting-edge technology, empowering every
kitchen with 'The Secret of Fine Taste.' With this initiative, we aim to deepen
our connections, set higher benchmarks, and become an integral part of our
consumers' festive celebrations this season."
The 'Shera Khabar' competition took place across top
societies in Kolkata wherein various home chefs had a designated time to
prepare a dish of their choice in their own kitchens. They then presented their
creations at a grand Crompton Cooking Setup, where some of Kolkata’s expert
chefs evaluated the dishes and declared winners. The dishes were judged on
different factors like the creative use of spices and the presentation of
dishes while scores were calculated based on a detailed point-based assessment.
The contestant with the highest score earned the title of "Crompton 'Shera
Khabar' Maker" in their society. Every participant also received special
tokens of appreciation from the brand, such as exclusive coupons on premium
products. There were winners each day of the competition & they were honored
with Crompton's latest Mixer Grinders.
Moreover, the brand also provided a hands-on
experience with the Crompton Mixer Grinder range, allowing attendees to witness
these products in action. Furthermore, the mixers were used to prepare yummy
dishes, enabling the audience to relish the results of Crompton’s fine grinding
technology while celebrating the occasion of togetherness.
Crompton’s innovative new range of mixers including
the DuroRoyal, DuroElite Plus and Boltmix series ensures optimum utilization of
energy and is designed for 45 minutes of continuous grinding operations. The
new series comes with durable, stainless steel jars, aesthetically designed
with ease of usage due to its Chrome plated knobs and a twin tone handle.
Additionally, the product features a Motor Vent-X technology for cooler
operation and longer product life, along with MaxiGrind Technology™ with three
sharp blades for faster, finer, and smoother grinding.
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