Kolkata : Sleepfresh Mattress from the house of Raunak Coirs Limited, one of India’s leading sleep-solutions companies, has announced the expansion of the Brand with the launch of 6 new sleep-care boutiques across geographies to cater the rising demand of better quality sleep products and create wider availability of the products. The Brand also announced the signing of Renowned Bollywood Actress Vidya Balan as the Face of the Brand.
The first COCO store in Kolkata
is spread across 800 sqft and is located at Homeland Mall, Bhawanipore, while
other stores are much larger ranging from 1500 to 3000 sqft which have come
across GT Road in Burdwan, Babesa in Thimpu, Bhutan and three other locations
in Chhattisgarh this month. The showrooms have been opened to enhance the
customer’s retail experience along with feeling the product before buying it
which is the company’s main mantra.
The company manufactures and
markets all kind of mattresses including - rubberised coir, polyurethane foam
and spring mattresses. It is one of the few brands which caters to all 4H
categories of sleep – Home, Hotel, Hospital and Hostels. It has a committed
dealership network consisting of over 2500 dealer partners in 21 states,
largely in the Western, Eastern and North Eastern parts of India. It is one of
the few companies in India to have integrated manufacturing and provides
products of global standards at Indian prices.
Raunak Agarwal, Executive Director, Raunak Coirs Limited, said, “We are very proud to expand our
retail footprint in the region. As sleep has increasingly become a health
related aspect both physically and mentally, the relevance of mattress in the
Indian customer’s importance hierarchy has been rising rapidly. Keeping the
lifestyle choices of the customers and to fulfil the rising demand for an
affordable yet quality sleep-solution product, we have opened these six
exclusive retail showrooms in Kolkata, Burdwan, Thimpu and various towns of Chhattisgarh
this month.”
Raunak Agarwal added, “We are super excited to welcome Bollywood Diva Vidya Balan to
the Sleepfresh family. Her vibrant personality and healthy lifestyle perfectly
resonate with our brand’s ethos of providing exceptional comfort and quality
sleep experiences. We are confident that this association will further
strengthen the brand, build further trust along with credibility for a better
connection with our consumers.”
The Company aims to open 60 such
outlets across Eastern India and 200 such outlets across the entire country
within the next two years. The current count of such exclusive sleep boutiques
has now gone to 30 in the last one year.
The Company has a product range
of over 40-standard products ranging from a price range of Rs. 6000 to Rs.
90000 for a double-size mattress across thicknesses from 3 to 12 inch. The
products are made in-house through the company’s five manufacturing facilities
spread across geographies in West Bengal, Assam, Odisha and Maharashtra. The
ability to do integrated-manufacturing is essential for proper quality control
and passing on best prices to customers.
The brand is a retail-first brand
and hence its products are available across all leading retailers across the
geographies it operates in. However, for convenience of the consumers, they
offer products online on all major e-commerce platforms like Amazon, Flipkart,
Pepperfry, Bajaj EMI Bazaar to name a few other than its own website - sleepfresh.in
also.
TVC Link: https://youtu.be/sNUoIkBCtmI?feature=shared
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