Réal Enters Cocktail Mixer category with ‘Réal Cheers’

 

Kolkata :India’s preferred packaged fruit juice brand Réal, from the house of Dabur India Limited has announced to expand its Réal portfolio with the launch of its latest offering, ‘Réal Cheers’, a premium range of cocktail mixersbuilding on its legacy of quality and taste.

 

Réal Cheers range includes four exciting variants - Jamuntini, Green Apple Mojito, Tonic Water, and Ginger Ale, that come in a very bold, vibrant packaging, with eye-catching caricatures. Each mixer is made with the finest ingredients, carefully selected to ensure a perfect balance of flavours.Réal Cheers is all set to elevate the consumer drinking experience with expertly crafted flavors and premium quality ingredients.

 

Commenting on the launch, Mr. Mayank Kumar, Vice President-Marketing, Dabur India Ltd. said, "At Réal, our goal is to continually innovate and cater to the evolving preferences of our consumers. With this launch, Réal continues to strengthen its position in the beverage category. The introduction of Réal Cheers not only broadens our product portfolio but also meets the changing consumer taste and preferences and will definitely connect with new modern consumers particularly millennials and Gen Z."

 

The brand has also unveiled a new campaign, highlighting how Réal is strengthening its portfolio and bringing its expertise in high-quality beverages to the world of cocktails.

 

“With launch of Réal Cheers, we are excited to bring our signature quality and taste expertise to the world of cocktail mixers. Our mixers are designed to be versatile, easy to use and most importantly, delicious. Réal Cheers provide the perfect blend of convenience, quality and taste to elevate your cocktails.”Ms. Monisha Prasher, G.M. Marketing – Foods, Dabur India Ltd said.

 

Réal Cheers mixers come in a convenient 250ml CAN format, making it easy for the consumer to just Pour, Mix and Cheers to their favorite drink. Jamuntini, Green Apple Mojito priced at Rs.99, and Ginger Ale, Tonic Water priced at Rs. 65, the 250ml CAN is available across major quick commerce platforms –Zepto, Swiggy Instamart, Big Basket, Blinkit and will soon be rolled out in retail channels as well.