Kolkata : ITC
Master Chef, one of India’s most trusted brands in the frozen foods category,
has unveiled two indulgent new additions to its portfolio- Chicken Malai
Seekh Kebab and Piri Piri French Fries. With these launches, the
brand continues to strengthen its promise of offering consumers delicious,
high-quality, and convenient snacking options that are perfect for every
occasion.
The new Piri Piri French Fries brings a bold twist to the
timeless French fries, inspired by one of the most popular flavours. Made from good
potatoes and given with a tasty masala mix and balanced spices, they are
perfectly crisp and full of flavour. Each pack comes with two easy-to-use
sachets of piri piri seasoning, allowing consumers to add just the right kick
of zest. It promises a
fiery, flavourful snacking experience that’s quick to prepare in an air fryer
or can be deep fried - perfect for every occasion.
ITC Master Chef Chicken Malai Seekh Kebab- is a
creamy, juicy, and protein-rich delicacy made for true kebab lovers. Curated with mild spices and rich
dairy notes, each piece offers a smooth and delicate bite with melt-in-mouth experience.
Convenient and versatile, these kebabs can be prepared just in minutes, whether
in the microwave, oven, or tawa bringing restaurant-style kebabs to the comfort
of home. It is the perfect blend of taste, quality, and convenience.
The snacking landscape is seeing a flavour revolution. Piri Piri French
Fries are winning hearts with their bold and spicy twist, appealing to those
who love a kick in every bite. At the same time, Chicken Malai Seekh Kebab,
with its rich, creamy texture and subtle spices, continues to be a
crowd-pleaser and stands out as one of the most loved kebab variants.
Speaking on the launch, Ashu Phakey, Vice President and Business Head - Frozen and
Fresh Foods at ITC Limited said, “With consumers seeking both taste and
convenience in their everyday snacking, we are delighted to launch two new products.
The Chicken Malai Seekh Kebab is a treat for kebab lovers who crave creamy,
flavourful snacks, while the Piri Piri French Fries bring home the bold, zesty
flavours that consumers love. Both products reflect our commitment to
innovation, quality, and creating memorable food experiences.”
True to ITC Master Chef’s commitment, both products are freshly frozen and
crafted with ensuring hygiene and good manufacturing practices, making them a great
go-to choose for families. Each product is curated with culinary expertise from
ITC Master Chefs, ensuring that every bite reflects the brand’s hallmark of
excellence, innovation, and trusted quality. These
products join the brand’s recent launches like Sabudana Tikki, Hara Bhara
Kebab, and Punjabi Samosa, reinforcing its position as a frontrunner in
offering tasty,
hygienic, and convenient frozen snacks for every occasion.
Both
products are now available at leading
retail and ecommerce platforms.
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