Kolkata : Elevating the festive spirit, Lifestyle, India's leading fashion hub that’s epitome of style and sophistication, is excited to unveil its specially curated Pujo-themed festive range.
The stunning collection is a result of a collaboration with the fashion icon Mimi Chakraborty, renowned for her effortlessly chic and timeless elegance.
Capturing the spirit of the festivity, the new Pujo collection at
Lifestyle promises to set new standards of glamour and sophistication for the
season. It encapsulates the essence of tradition while embracing contemporary
trends, with each piece reflecting Mimi’s signature style - Grace and glamour.
The new collection offers a mesmerizing range of outfits that cater to embrace
the festival’s rich traditions. From intricately designed Kurta sets in modern
silhouettes to fusion ensembles that are contemporary, this collection has it
all. Expect vibrant colors, exquisite embroidery, and the finest craftsmanship
in every piece.
The Festive Edit
Womenswear: The
Tropical Jaipur Print Collection offers comfortable, elegant options with intricate
patterns and vibrant hues, with easy-to-wear separates and sets for daytime
celebrations. Adding a modern twist, the abstract modern blown-out florals
infuse a fresh and stylish dimension into this collection, catering to those
seeking a contemporary edge.
On the other hand, the Red and White Story Collection is designed
for formal Pujo moments, symbolizing purity, and devotion. It features floral
prints in Chanderi and Brocade, reflecting the attention to detail associated
with Durga Pujo.
Inspired by Banarasi and Mughal styles, the collection includes
rich brocade dupattas paired with Chanderi kurtas and intricately embroidered
floor-length kurtas. The collection also features silhouettes adorned with
intricate embroidery on handwoven silk fabrics.
Menswear: The
men’s collection combines tradition and modernity, offering a stylish range of
kurtas and jackets. The kurta collection comes in a burst of colors, in
tie-dye geometric prints for a bohemian touch, classic silver stripes,
contemporary digital prints, and intricate hand embroidery. To add a touch of
luxury, choose from a Mokaish kurta or dotted gold kurtas, perfect for
celebratory occasions.
In addition to kurtas, the collection of jackets
complements the festive attire. Gold sequined jackets add a dash of glamour and
shine, perfect for elevating the look during special events. Geometric and
wave-printed jackets add a modern artistic touch. For a vibrant and
eye-catching look, head for Floral-printed jackets.
But that's not
all! Explore the latest makeup trends with complimentary makeover sessions from
top beauty brands as part of the on-going beauty makeover carnival at all
Lifestyle stores.
Ms. Rohini Haldea, Assistant Vice President & Head,
Marketing, Lifestyle, expressed her excitement, saying,
"We are thrilled to present the Pujo
Collection in collaboration with the renowned fashion icon, Mimi Chakraborty. Our
latest festive collection exudes the vibrant essence of Pujo with its vivid
colors and contemporary designs, encouraging fashion enthusiasts to elevate
their style. We warmly invite all our valued customers to explore the Pujo
range accessible at both our physical stores and online.”
Speaking about
the collaboration, Mimi Chakraborty said, “Partnering with Lifestyle is always a delight.
This collaboration pushes the boundaries of style and assures to enhance one’s
fashion statement throughout the Pujo celebrations, making it the perfect pick
for today’s fashion-savvy consumers”.
Elevate your shopping adventure with the exciting offers at Lifestyle! Shop for Rs. 5,000 and you can avail BOAT Bluetooth Speaker for just Rs. 1159. For those who spend Rs. 10,000, we are offering Borosil 27 pc. Dinner set for just Rs. 2100.Get a 10% instant discount on purchases over Rs. 7,500 with ICICI Credit Cards and receive cashback of up to 750 INR when you shop for a minimum of 2,999 INR using Paytm. (*T&C apply)
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