Kolkata : Paragon,
India's leading footwear manufacturer, is gearing up to ignite the festive
spirit through their new digital campaign, titled "Utsav ke Rang, Kartavya
ke Sang." This campaign beautifully underscores their support for Frontline
runners, Local business owners, Independent retailers, paying tribute to their
unwavering commitment to duty over personal commitments and their role in
spreading happiness to others. Paragon's campaign unfolds a touching narrative
centered around a family that captures the essence of Pujo festivities while
emphasizing our collective duty to bring joy to others. Paragon expresses its
profound respect and unwavering support for these dedicated individuals who
serve with remarkable dedication and spirit.
The campaign tells the story of a dedicated
policewoman who makes significant sacrifices to serve her community. On the
occasion of Pujo, as she prepares for her duty, her mother initially expresses
concern. However, the policewoman eloquently explains that serving the country
is a form of Seva (service), and her mother's pride and smile reflect her
understanding of this noble duty. This resonates deeply with the audience,
capturing the authentic spirit of Pujo and Navratri, reminding us that
sometimes, dedicating oneself to the nation is the most profound act of
devotion.
Furthermore, the campaign underscores the
importance of comfortable and reliable footwear in everyday life of an
individual. Paragon's range of footwear assures individuals that they can carry
out their responsibilities effortlessly and comfortably, day in and day out.
With nearly five decades of legacy, the brand recognizes that the right
footwear isn't just about style but also about enabling individuals in their
essential roles, contributing to the well-being of society.
Sachin
Joseph, Executive Vice President of Paragon Footwear, stated, "Pujo holds a significant importance during the festive season, and
this year, Paragon's objective is to spread joy and instill a sense of
celebration among our customers. Through this campaign, our goal is to shine a
spotlight on those who have generously contributed to the community, both in
good times and challenging ones. Paragon eagerly anticipates assisting our
customers in celebrating this Pujo with stylish and comfortable footwear, as we
continue to be the trusted choice for millions seeking top-quality footwear."
The video film is part of Paragon's larger
festive campaign and is now available on the brand's social media channels,
including YouTube, Instagram, and Facebook.
Link to digital ad:
Bengali Film - https://youtu.be/XVxXOJrQB6w.
Hindi Film - https://youtu.be/CuBQqCS8M_k.
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