Kolkata : ITC's Sunfeast Mom's Magic, a leading brand that celebrates mothers is delighted to introduce its unique campaign, #HarMaaDurga. This campaign, launched on the auspicious occasion of Durga Puja, aims to acknowledge and celebrate the incredible strength and resilience that every mother possesses.
As part of this, Sunfeast Mom's Magic collaborated with mothers in Kolkata and for the first time ever, will be presenting 1008 Durga avatars. Inspired by the 1008 names of Durga maa the avatars will be the embodiment of the goddess in reality. Each physical avatar represents a real mother transformed into the divine Durga Maa using AI technology.
In a world where mothers
work their magic every day to protect her children from external forces,
Sunfeast Mom's Magic recognizes the similarities between mothers and the divine
goddess Durga Maa, who also weaves her magic to fiercely protect her disciples.
The Sunfeast Mom’s Magic
1008 Durga Pujo Pandal at Ahiritola, was inaugurated today in a grand ceremony
attended by renowned celebrity Koel
Mallick and accomplished Odissi dancer Dona Ganguly. Adding to the
excitement, Brazilian football legend Ronaldinho,
graced the event with his presence and honoured the Durga avatar created of his
mother. He enthusiastically engaged with his fans, and expressed his admiration
for the unique concept making the occasion even more special.
One of the other key
attractions of the Sunfeast Mom’s Magic 1008 Pujo pandal is that it intricately
captures the essence of a mother. The interiors have been meticulously crafted
and every art displayed at the centrum beautifully brings alive the role and
significance of mothers in our lives. It
truly evokes the emotion of every mother and her children, whether it is laying
the foundation of knowledge & education, singing him/her lullabies or
lovingly feeding her child.
Commenting on this unique campaign, Mr. Ali Harris Shere, COO
of Biscuits & Cakes, said, "We believe in the magic of mothers, and our
#HarMaaDurga initiative is a tribute to the magic that they weave in our lives
every day. By using AI to depict real mothers as Durga Maa, we aim to highlight
the inherent power of every mother. Sunfeast Mom's Magic celebrates the tireless
dedication, exceptional warmth of mothers and appreciates them for their
extraordinary superpower.”
Mom’s Magic reached out to
100 societies in Kolkata, and invited mothers to participate in #HarMaaDurga
initiative. The photos of these moms were then transformed to create Durga Maa
avatars.
Sunfeast Mom's Magic
invites everyone to join the #HarMaaDurga movement. Through the campaign website,
anyone can create their mom’s Durga avatar by uploading her photo. They can share
it on social media with friends and family, further magnifying the message of
#HarMaaDurga.
No comments:
Post a Comment