Kolkata : Kicking off the festive season with a playful twist, Saffola Soya from the house of Marico Limited celebrates Poila Boishakh by launching a unique activation in Kolkata. Poila Boishakh is a vibrant celebration marked by the preparation of delectable authentic Bengali dishes. This year, Saffola Soya invited participants from Kolkata to experience the surprising softness of their product through a fun and interactive challenge.
Saffola Soya invited popular
Kolkata influencers to test the softness of Saffola Soya Chunks in a blindfold
challenge. The influencers were blindfolded and were asked to identify Saffola
Soya chunks through their sense of touch. The influencers were caught by
surprise when they felt the softness of Saffola Soya Chunk. Following the
blindfold challenge, the influencers were introduced to the versatile and
protein-rich qualities of Saffola Soya Chunks. They were also invited to curate
some of the most relished Poila Boishakh recipes with Saffola Soya Chunks.
The interesting activation was then captured as a film, showcasing the influencers' reactions and their creative use of soya chunks in traditional Bengali recipes, highlighting the product's appeal and versatility. This was then amplified further across Instagram.
The range of Bengali
delicacies that are associated with Poila Boishakh is every foodie's dream come
true. As Saffola Soya Chunk is one of the most versatile ingredients with the
perfect mix of taste and softness it has been popular ever since it was
launched in Kolkata. It can be used to make cutlets, koftas, kebabs and a
variety of snack dishes for every special festive meal. Saffola encourages you
to be mindful of your food consumption with healthy controlled calories. Have a
happy festive season!
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