Kolkata: In today's fast-paced world, consumers are
increasingly seeking convenient and quick solutions to maintain their energy
levels. With rising temperatures, the need for instant energy and hydration
on-the-go has never been greater. Consumer trends indicate a growing preference
for ready-to-drink beverages, especially among youth and young professionals
who prioritize an active lifestyle. The ready-to-drink glucose category is
evolving rapidly to meet these demands, offering innovative products that not
only deliver immediate energy boosts but also come fortified with essential
nutrients, making them the perfect ally for combating fatigue and staying
refreshed throughout the day.
Recognizing this
trend to cater to the growing demand for on-the-go energy solutions, Dabur
GlucoPlus-C, a dominant player in glucose category, has expanded its portfolio
and entered the ready-to-drink glucose category with the launch of 'Dabur
GlucoPlus-C Instant Energy Drink' in a PET bottle, in a tasty tangy orange
variant.
"We have expanded our GlucoPlus-C portfolio
with the launch of 'Dabur GlucoPlus-C Instant energy Drink.' This new,
innovative instant energy drink marks our entry into the ready-to-drink glucose
segment, providing consumers, with a dose of glucose, vitamin C, Iron & the
benefits of real orange juice. The introduction of 'Dabur GlucoPlus-C Instant
Drink' demonstrates our commitment to offering unique experiences to consumers
with this one-of-a-kind glucose energy drink," Mr. Prashant
Agarwal, Marketing Head- Health Supplements, Dabur India Ltd said.
Priced at just Rs. 10 for a 160 ml PET bottle, 'Dabur GlucoPlus-C
Instant Drink' has been launched in WB & Odisha across retail outlets.
Mr. Rajiv
Ranjan, Business Head-East, Dabur India Ltd, said, "We are excited to offer something new to
our consumers with the launch of 'Dabur GlucoPlus-C, Instant energy Drink.' Enriched with glucose, vitamin C, and
iron, 'Dabur GlucoPlus-C Instant energy Drink' provides an immediate source of
energy to combat tiredness. In addition to promoting quick recovery from energy
loss due to fatigue, it also supplies the nutrients of real orange juice,
helping refresh and energize you to fight tiredness and exhaustion caused by
summer heat. It serves as an on-the-go ORANGE flavored glucose drink for energy
recharge during extreme heat and humidity."
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