Kolkata: With cricket fervor in the air, the internet was abuzz with curiosity to
know about the cryptic posts shared by Jasprit Bumrah & Surya Kumar Yadav
on their Instagram handles about ‘The Toss’. Interest piqued as the players’
respective wives also posted about it soon after.
Multitude of accounts took to social media and
shared their desire to know “What is the Toss all about?”.
With widespread speculations by people, the conversation grabbed eyeballs garnering
millions of views across social media making it viral.
While the internet kept wondering about what the
cricketers were ‘tossing’ about, the brand Sunfeast
YiPPee! took to Instagram and did the grand reveal of its latest campaign ‘YiPPee Toss’, thus, putting all speculations to rest.
Sunfeast
YiPPee!, a leading instant Noodle & Pasta brand from ITC Ltd is back with a
brand-new campaign featuring the country’s most-loved cricketers – Rahul Dravid, Jasprit Bumrah and Surya
Kumar Yadav. This fun-filled campaign leverages the popularity of top
cricketers in a playful fashion highlighting the unique qualities of YiPPee!
Noodles which are: Long & Non-Sticky.
The
recently launched TVCs showcase Dravid, Bumrah and ‘SKY’ in lighthearted
scenarios where they use the ‘YiPPee Toss’
to settle day to day friendly banters in a playful manner using YiPPee!
Noodles. It’s an innovative play on the brand’s core USPs of Long &
Non-Sticky Noodles. The campaign positions YiPPee! as ‘India’s Choice’.
Speaking about the campaign, Kavita Chaturvedi, Chief
Operating Officer, Snacks, Noodles & Pasta, Food Business, ITC Ltd., said, “Cricket
is an emotion in India and what better way to connect with our consumers than
by bringing together the sport and the deliciousness of YiPPee! Noodles. This
campaign celebrates the playful energy of our brand and the joy of relishing a
bowl of YiPPee! with friends and family.”
Popular Cricketer Jasprit Bumrah remarked “It’s a very playful campaign
and we had a lot of fun. If there is one way to settle a banter, it is through
YiPPee!”
Much loved Batsman Surya Kumar Yadav said “I am thrilled to be part of
this campaign as it perfectly mirrors our camaraderie both on and off the
field. With YiPPee! settling our playful banter just got a whole lot easier”
Legendary Rahul Dravid said “I had a wonderful time while
working with Bumrah and SKY on this campaign. We've created something
enjoyable, and I hope everyone likes it.”
The
YiPPee! Toss, campaign will be rolled out in multiple media platforms across
the country. The brand is confident that the campaign will resonate with its
vibrant target audience and inspire them to do the YiPPee! Toss to settle
playful disputes amongst friends, just like our favorite cricket stars!
TVC Link: YiPPee! Toss | Non Sticky | 30s (youtube.com)
TVC Link: YiPPee! Toss | 30s (youtube.com)
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