Kolkata: Dabur India, the
foremost leader in the Ayurveda personal care category, unveiled its newest
cooling oil offering, Dabur Cool King
Toofani Thanda Tel. With an advanced formulation designed with 21
meticulously-selected Ayurvedic herbs that have proven headache, stress, and
fatigue-relieving benefits.
“After successfully
venturing into the cool hair oil category last year with Dabur Cool King Red
Oil offering zabardast thanda, we are pleased to introduce an even stronger
variant – Dabur Cool King Green Oil with toofani thanda. Customers will love
its enhanced formulation and extra peppermint crystals in the innovative Chill
Tube that provides unmatched therapeutic benefits and cooling experience for
instant relief that lasts up to 8 hours. The perfect way to keep cool during a
hot summer,” said Ankur Kumar, Marketing
Head – Hair Care at Dabur India Ltd.
Pramod Sharma, National Creative Director, Rediffusion, said,
“The Dabur Cool King Red Oil launch last year was a sensation with the
scintillating Nora Fatehi, so we just had to create the magic with her again
for Dabur Cool King Green Oil. Targeted at the Hindi heartland, we aimed to
create a TVC that would be both engaging and captivating, while redefining the
way the category is perceived. And so you have a campaign that is not only high
on entertainment and energy, but also delivers just the right amount of
coolness, making it a must-have personal care product for the summer.”
"It has undergone
extensive research and development, offering relief, relaxation, and
refreshment. Enriched with 21 Ayurvedic herbs such as Brahmi, Amla, Harad,
Camphor, Kapur Kachri, Gulab Phool, Baheda, Almond, Khas, Shikakai, and
Jabaphool, this oil aids in alleviating headaches, stress, and insomnia," Mr. Kumar emphasized.
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