Kolkata: Marico, one of India’s leading FMCG
companies, is proud to announce the launch of its latest innovation - Saffola Masala
Millets in two new exciting flavours. This new product line capitalizes on the
brand’s expertise in democratizing healthy grains, offering a nutritious and
flavorful option that aligns with contemporary dietary trends. The new category
expands the marque brand Saffola's millet portfolio, reinforcing its commitment
to promoting nutritious yet taste-forward ‘better for you’ products.
As an increasing number of new-age consumers seek nutrient dense
food options, millets have become a popular choice due to their digestive
benefits, natural source of micronutrients, and overall positive impact on
health. Addressing the needs of modern Indian consumers, Saffola Masala Millets
provides a convenient and delicious ready-to-cook option, encouraging consumer
to incorporate millets in their daily life. Thus, supporting the government's
vision of encouraging more people to incorporate our very own ‘Sri Anna’ into their daily diets.
Saffola's Masala Millets, rich in fibre and packed with
nutritional benefits are available in two flavors beloved by Indian audiences:
Masala Delight and Tomato Delight. The unique blend of spices and flavours
ensures a satisfying taste experience that appeals to a wide range of palates.
This innovation is a testament to Saffola's commitment to providing ‘better for
you’ taste-forward products that fit seamlessly into the busy lives of today’s
consumers.
Speaking on the new launch, Vaibhav
Bhanchawat, Chief Operating Officer- India & Foods Business (Marico Ltd.),
says, "Building on our Oats No. #1 legacy, we are committed to providing
‘better for you’ taste-forward products, that fit seamlessly into the busy
lives of new-age consumers. Saffola Masala Millets is a step towards embracing the
nutritious grain with a modern twist of delicious Indian flavours. Our goal is
to make wholesome food options accessible and affordable for everyone.”
He
added “This launch is a part of our
broader strategy to expand our millet-based offerings to support the increasing
consumer shift towards healthier eating habits. The objective was to create a
product that marries the nutritional benefits of millets with the appeal of
masala flavors. With Saffola Masala Millets, we aim to pave the way for millets
to become a staple in Indian households.”
Saffola Masala Millets come in a
convenient 35g pack, priced affordably at just INR 20/-, making them accessible to a wide range of
consumers who are seeking Nutritious and tasty food. Saffola Masala Millets are
also available on leading Modern Trade chains such as Reliance and Dmart
stores.
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