Kolkata : ITC Sunrise
Spices is thrilled to announce the overwhelming success of its AI-powered Durga
Puja campaign, designed in collaboration with Bengali actor - Abir Chatterjee. This innovative
initiative brought the magic of Kolkata’s grand Durga Puja pandals to
participants’ screens, offering a personalized, immersive experience through
cutting-edge AI technology.
Known for its commitment
to innovation, Sunrise Spices has once again raised the bar by merging the
cultural richness of Durga Puja with advanced AI technology. This initiative
enabled participants to upload a selfie, which was then transformed into a customized
AI video featuring them alongside Abir Chatterjee, touring some of the most
beautifully decorated pandals in Kolkata. The result was an immersive and
accessible celebration, breaking geographical boundaries and allowing people
from across the country to experience the magic of Pujo.
The response to this
unique initiative was remarkable. Over 29,000 people participated and got their
personalized AI videos created, bringing the joy of Durga Puja to participants
across Bengal.
"We’re excited by
the incredible response to this campaign, which blends the rich traditions of
Durga Puja with state-of-the-art AI technology," said Piyush Mishra, Business Head, Sunrise Spices. “What makes this
initiative truly unique is the AI face-swapping feature that allowed users to
immerse themselves in the pandal-hopping experience, making it feel personal
and engaging. This innovation helped us bring the joy of Durga Puja to
thousands of people, no matter where they were, breaking physical boundaries
and offering a fresh way to celebrate together."
Participants also
enthusiastically shared their virtual pandal-hopping experiences on social
media using the hashtag #PandalvisitwithAbir, vying for a chance to be featured
in a special video montage with Abir Chatterjee, commemorating their best Durga
Puja moments.
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