The Bingo! World Pickleball Championship
was kicked off in the presence of Mr. Suresh Chand - VP, Head of Marketing
Snacks, Noodles and Pasta, ITC Foods; Mr. Arvind Prabhoo - President of All
India Pickleball Association; and celebrity guests –Mandira Bedi, and Nyra
Banerjee.
With over 5 million players across 84
countries and a remarkable 40% female participation rate, pickleball’s
popularity is undeniable. In India, the sport has seen a 275% growth in active
players over the past three years and is projected to surpass one million
active players by 2028. Bingo!'s sponsorship promises to amplify this trend by
organizing college tournaments across 23 states, introducing the sport to
thousands of students, and cultivating a new generation of players ready to
take on national and international challenges.
Bingo! has long championed innovation in
the snacking industry, similarly, pickleball’s innovative blend of fast-paced
gameplay and growing appeal make it an ideal partner. Fun-filled moments –
aptly termed “Boing!” moments – have been at the core of Bingo! since inception
and is being integrated into the sport of pickleball. As part of this
collaboration, the classic “Love All” start of pickleball matches will be
rechristened to a uniquely Bingo! version, “Boing All”, adding a playful twist
to this exhilarating sport.
Speaking
about the association, Mr. Suresh Chand, VP, Head of Marketing Snacks, Noodles
and Pasta, ITC Foods., said, “At
Bingo!, we’ve always believed that sports and innovation go hand in hand,
making this partnership with the All India Pickleball Association a
particularly prestigious moment for us, enabling us to support young athletes
and sports enthusiasts across the country. We are dedicated to working closely
with AIPA to build a strong foundation for pickleball and to support its growth
through grassroots programs, college tournaments and nationwide promotions.”
Arvind
Prabhoo, President of All India Pickleball Association said, “We are thrilled to partner with Bingo!
Snacks, a brand that resonates with millions of Indians, and believe this
partnership will be instrumental in bringing pickleball to the forefront of
Indian sports. Through this partnership, we envision a future where pickleball
is accessible to everyone, from college students to aspiring professional
athletes. With Bingo!’s extensive reach and vibrant brand presence, this
partnership aspires to create a ripple effect, making pickleball a household
name and positioning India as a leading force in the global pickleball arena.”
Vinit
Karnik, Managing Director, Content, Entertainment and Sports, GroupM, South
Asia said,
“It’s a great collaboration between Bingo and
All-India Pickleball Association to announce the five-year partnership,
supporting the growth of the sport across India. We’re optimistic that this
partnership will strengthen Bingo’s commitment to expanding the sport’s reach
and accessibility across the country. This collaboration reflects our
commitment to expanding the sport's reach and inspiring the next generation of
players to take on both national and international challenges. We’re confident
that this alliance will foster a new wave of enthusiasm for pickleball, helping
it gain the popularity it truly deserves."
This strategic partnership between Bingo! and AIPA is poised to shape the pickleball landscape in India. By merging Bingo!’s innovative brand identity with pickleball’s thrilling gameplay, the collaboration aims to inspire a new wave of athletes while promoting a healthy, active lifestyle.
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