Kolkata : Dabur Amla, a brand committed to
empowering women and nurturing strong relationships, has announced its exciting
new campaign, "Rishton ki Mazboot
Roshni" in collaboration with Priya Malik to reimagine the ‘light’
of Diwali!
As
Diwali gathers diverse lights into a festival of brilliance, so do the
different roles of people create a radiant tapestry in our lives. Each person
is a diya in their own way, lighting up spaces with their unique glow –
bringing comfort, joy, wisdom, and warmth. This film honours every role people
close to us play, not in grandeur, but with sincere appreciation, celebrating
them as essential lights that make every celebration feel like home.
With
this campaign, Dabur Amla aims to throw light on how each presence brings its
own warmth, transforming ordinary moments into comforting memories and making
festivities truly festive. This Diwali, we celebrate with them and for them,
recognizing that they are the enduring lights that guide, support, and brighten
our paths.
The film eloquently showcases Priya Malik's new way of celebrating Diwali,
lighting up each diya as a metaphor for the actual diyas of her life. Her
family, who act as sources of light, warmth, inspiration and more for her -
helping her be who she is today. She further encourages people to appreciate
and understand the depth of these ‘MazbootRoshnis’ of their in lives
Ankur Kumar, Head of
Marketing at Dabur Hair Care said, "We are thrilled to embark on this
journey and bring a fresh perspective to light and diyas, this Diwali. The
campaign signifies the true meaning of ‘light’ and celebrates the ‘Roshni’ of
our relationships that strengthens us from within much like Dabur Amla that has
been strengthening our bonds and roots. It emphasises on recognizing every such
bond that plays a strong role in lighting up our lives.”
Rohan Hukeri, Executive
Vice President, Mumbai, Delhi - Brand Solutions, Schbang added,
"We are delighted to be a part of
this exciting project that helps build such a strong narrative to the lights of
our lives. The campaign is designed to celebrate the festival of Diwali as a
symbol of deeper bonds and for those that light us up from within."
Link
to the film: https://youtu.be/y-q3j8NyHfo?si=u3NoCeb0JSlKaKu-
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