Kolkata : ITC Sunfeast Fantastik! has announced the
launch of first-of-its-kind – Sunfeast Fantastik!
4D coated wafer. Specially crafted to elevate the coated wafer-snacking
experience to the next level, Sunfeast Fantastik!
4D bar features an irresistible combination of four unique layers: crunchy
wafer, soft caramel, rich milk choco and roasted peanuts which is a
category-first. The brand has signed up Gen Z’s icon Siddhant Chaturvedi and popular South Indian actress Sreeleela as brand ambassadors.
This innovative product
is targeted at Gen Z consumers, who seek excitement and are looking for unique
and new experiences in their snacking choices. 4D delivers a burst of flavor
and texture in every bite, making it an irresistible treat for choco lovers
nationwide.
Over the past few years,
Fantastik! brand has made significant strides in the highly competitive
category, gaining a strong consumer franchise. With new brand ambassadors,
Siddhant Chaturvedi and Sreeleela, spearheading the campaign, Fantastik! is
poised to further strengthen its position. Sunfeast Fantastik! 4D underscores
ITC's commitment to making a strong impact in the coated wafers segment.
In line with the new
product launch, Sunfeast Fantastik! has also unveiled its latest TVC commercial
- #RaiseTheBar
campaign, featuring Siddhant and Sreeleela. The TVC adopts a captivating
approach, presenting Sunfeast Fantastik! 4D as the ultimate indulgence that "speaks for itself" through
its delicious and distinctive layers.
TVC Link: https://www.youtube.com/watch?v=2UedR0YyPzw&feature=youtu.be
Commenting on his association with Sunfeast Fantastik! 4D,
Siddhant Chaturvedi said, “I’m really happy to be the face of Sunfeast Fantastik! 4D. It’s a fun
and unique product that brings together so many layers of flavour. I love how
it pushes the boundaries in the coated wafer space, and I’m excited for
everyone to try it and enjoy the experience!”
Speaking about her collaboration with
Sunfeast Fantastik! 4D, Sreeleela
said, “I am thrilled to be a part of
Sunfeast Fantastik! 4D campaign. This indulgent product is a game-changer. The
four layers come together to create a delightful treat which is absolutely
irresistible. Can’t wait for all of you to try it and love it as much as I do.”
Across the product portfolio, Fantastik! has focussed
on ensuring innovation which gives the consumer a much richer experience than
what they usually expect. The brand has leveraged this strength to craft the
positioning of ‘Raise the Bar’.
The campaign has been
conceptualised by FCB Ulka, Bangalore and directed by Anand Iyer of Mirzapur
Season 2 fame.
Excited about the launch
Rohit Dogra, Chief Operating Officer of
Chocolates, Coffee and Confectionery, ITC Limited said, "We are delighted to introduce India’s
first 4D bar to the market. Sunfeast Fantastik! 4D is designed to offer a fun
and indulgent experience with its unique combination of four layers –
crispy wafer, soft caramel, rich milk
choco and roasted peanuts. Our new TVC with Siddhant Chaturvedi and Sreeleela
perfectly captures the spirit of the product—simple, bold and irresistibly
delicious. We are confident that this launch will resonate with our target
audience of Gen Z consumers and ‘raise the bar’ for snacking in India."
Sunfeast Fantastik! 4D
is a new launch from the house of Fantastik! which is committed to innovation
at every price point.
Commenting on the
creative journey for the brand, M.
Damodaran, President and Branch Head, FCB Ulka Bangalore said, “ITC has always been a pioneer when it comes
to superior product experience and innovation for them has been at the core of
everything they do. Sunfeast Fantastik! 4D is no different. This one-of-a-kind
product has pushed the boundaries with 4 fantastic layers of peanuts, milk
choco, wafer and caramel, and is raising the bar of the coated wafers category.
We feel Sunfeast Fantastik! 4D represents our audience also who are always
looking to raise the bar in everything they do, and who better to bring this
thought to life than Siddhant Chaturvedi and Sreeleela - two people who have so
effortlessly raised the bar in every step of the way in their career.”
Sunfeast Fantastik! 4D bar will be available at major retail
outlets and supermarkets across India.
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