Kolkata : TTK Prestige, a leading brand in kitchen
appliances and home solutions, has launched the Efficia Gas Stove, a pioneering product designed for superior
cooking efficiency and sustainability. With a remarkable 75% thermal efficiency, it surpasses traditional stoves in energy
savings. The brand has released a TVC highlighting the features of this
disruptive kitchen appliance, emphasising its ‘fuel efficiency’ by likening it
to a vehicle’s ‘mileage’ - a key factor for today’s customers. The TVC
underscores the Efficia Gas Stove’s role in promoting a greener lifestyle.
The new launch offers high
efficiency, reducing fuel consumption and helping consumers lower their gas
bills, a significant advantage given the changing fuel prices. As a groundbreaking product, the Efficia Gas Stove
addresses the need for fuel efficiency in Indian kitchens. It’s an ideal choice
for households seeking smart solutions that deliver both performance and
savings, along with a more sustainable lifestyle.
The ad film, “Mileage Badh Gaya Gas Stove Ka” was
conceptualised by DDB Mudra. Through this
entertaining campaign, TTK Prestige aims to showcase the distinctive features
of Efficia Gas Stove, which is poised to become a household favourite due to
its high efficiency and low gas consumption. The ad film features characters
comparing the gas stove to a car, emphasising that it offers “mileage sabse jyada” - highest mileage
of all.
Anil Gurnani, Chief Sales and Marketing Officer, TTK
Prestige, adds, “We are happy to launch this
innovative fuel-efficient gas stove, and we believe this one of-a-kind product
will transform the market. Our goal is to raise awareness about sustainability &
energy saving among our consumers. The TVC campaign highlights a significant issue
in India: fuel efficiency. By introducing the Efficia gas stove, we aim to
reduce gas consumption, helping families save on their gas bills—especially
important in today’s fluctuating fuel price landscape."
Speaking about the project, Director Sukrithi Tyaagi says, “We took the word "mileage," a novelty in this market,
and gave it a comedic spin, playing off its unexpected use in the context of
gas stoves to enhance the humour.”
Sooraj Pillai, Creative Director at DDB Mudra, says, “With this campaign, we want to emphasise on efficient cooking
with the Efficia gas stove. By tapping a nation’s issue in this fluctuating
economy, it will help the consumers overcome daily challenges.”
Links of the campaign:
Instagram- https://www.instagram.com/ttkprestige/reel/DBom2-YtzpH/
Youtube- https://www.youtube.com/watch?v=BLRzqKnHncU
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