Kolkata : Dabur Khajurprash,
from the house of Dabur India, has announced to rope in Star Shooter and Double
Olympic Medallist Ms Manu Bhaker as its
Brand Ambassador. Dabur Khajurprash also launched an Integrated Media
Campaign to raise awareness about the importance of Dabur Khajurprash and how it
helps fight iron deficiency, supports healthy haemoglobin levels and helps
build immunity in Indian Women.
Mr. Rajeev John, Executive Vice President, Dabur India Ltd
said, “We are very excited to partner with Star Shooter
and Double Olympic Medallist Ms Manu Bhaker as the brand ambassador of Dabur
Khajurprash and welcome her to the Dabur Family. We are confident that this
association will further strengthen the brand and help us build a better
connect with our consumers. Manu Bhaker’s vibrant persona, pan-India appeal,
confident attitude coupled with her strength, performance and self-made career,
makes her a great fit for our brand.”
Mr. Amit Garg, General Manager Marketing, Dabur India Ltd,
said, “In India, approximately 1 out of 2 adult women
are anaemic. Women often experience related symptoms such as frequent
headaches, extreme fatigue, hair loss, pale skin etc, which could be manifestations
of iron deficiency. We, at Dabur India, aim to take a step towards solving this
concern with the launch of Dabur Khajurprash for which we are proud to have Double
Olympic Medallist Ms. Manu Bhaker as the brand’s face. Made primarily from
premium quality dates, Dabur Khajurprash combines the natural sweetness of
dates with a rich blend of 40+ Ayurvedic herbs and ingredients. This product
not only delights your taste buds but also offers a multitude of health
benefits. Through this campaign on Dabur Khajurprash, our aim is to empower women
to fortify their lifestyle and overcome daily life’s struggles which may be due
to iron deficiency.”
Speaking about her association with Dabur
Khajurprash, Ms. Manu Bhaker said, “I am
delighted to be a part of the Dabur family and to be the face of Dabur Khajurprash.
Through the new campaign, I would urge women to focus on their health and
maintain healthy iron and haemoglobin levels to live a fulfilling life.”
YouTube link for the TVC: https://www.youtube.com/watch?v=PS13qkqXA00
No comments:
Post a Comment