Midnapore : Dalmia Cement (Bharat) Limited, India’s
leading cement company proudly unveiled its refreshed cement portfolio under
the ‘Roof, Column, Foundation (RCF)
Expert’ brand positioning, across its key markets in India. Its flagship
products, Dalmia DSP RCF Expert ++
and Dalmia Cement (DC) RCF Expert, equipped
with enhanced formulations and cutting-edge Nano Bonding Technology (NBT), are designed
to meet the evolving needs of modern construction. The RCF Expert Range ensures
higher strength, superior corrosion resistance and sturdier constructions built
to stand the test of time. Dalmia Cement (DC), the mother brand with over 80
years of trusted legacy, stands out for its consistent quality and proven
reliability, making it a preferred choice for diverse construction needs. Dalmia
DSP RCF ++, the premium offering in the portfolio is positioned as the Ultimate Concrete Expert. It combines
NBT with High Reactive Silica and Pore Reduction Technology (PRT), delivering
supreme strength and durability for robust Roofs, Columns, and Foundations. The
initiative is further supported by Dalmia Cement’s dedicated team of RCF
advisors who provide on-site guidance to ensure precision in construction.
The product
unveiling events, supported by Dalmia Cement’s vast network of over 50000+channel partners
nationwide, saw active participation from key dealers, contractors and masons. As
construction practices continue to evolve, home builders now seek advanced
features such as faster setting times, superior workability, and enhanced
resistance to environmental challenges. Engaging on-ground activations and
interactive sessions highlighted the advanced features and superior performance
of the RCF Expert Range. The events celebrated innovation and growth,
reinforcing Dalmia Cement’s commitment to delivering solutions that set new
industry benchmarks in strength, reliability, and performance. Embracing the
belief that "RCF Strong Toh Ghar Strong," the company continues to
drive the vision of building stronger, more resilient homes.
In Eastern India,
the company leads as the largest cement producer in the region and holds a
strong foothold of over 20126+ channel partners across the states of Odisha,
West Bengal, Bihar and Jharkhand. It is the second-largest cement brand in the
region with Odisha serving as its largest market for DSP cement. Its
comprehensive community engagement initiatives, focusing on sustainable
livelihoods, skill development and environmental stewardship, have further
cemented its reputation as a trusted partner in India’s construction landscape.
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