Kolkata : For many homemakers in West Bengal, the daily
task of preparing meals that are both loved by their families and packed with
nutrition can be a constant challenge. However, Aashirvaad Soya Chunks is here to change that by offering a
nutritious, delicious solution that every family can enjoy.
Soya chunks are
widely recognized as a powerhouse of protein, but their dry, chewy texture has
often been a deterrent for many. With the launch of Aashirvaad Soya Chunks, the
brand addressed these concerns by offering chunks that are both juicy and
flavourful. The chunks have
porous texture which allows it to absorb more masala making it juicy and
flavourful. They are packed with approximately 53g of protein per 100g, are
fat-free and are free from any preservatives or stabilizers, making them an
ideal choice for daily meals.
Aashirvaad has launched its new television commercial (TVC) for
Aashirvaad Soya Chunks featuring the dynamic celebrity couple Subhashree Ganguly & Raj Chakrabarty and content
created by McCann. The commercial showcases the couple’s vibrant chemistry as
they come together in the kitchen to cook and enjoy delicious meals made with
Aashirvaad Soya Chunks which absorbs more masala, making the dishes juicy and tasty.
With the catchy tagline, ‘Juicy
Jomjomati, Soya Fatafati!’, the TVC celebrates the juiciness and delightful
flavor of Aashirvaad Soya Chunks, ensuring that it becomes an essential
addition to every kitchen. The shared moments of joy and connection around
wholesome food embody the heart of Aashirvaad’s promise of delicious meals for
the whole family.
TVC Link: https://www.youtube.com/watch?v=omzjD2uXPa0
Speaking about the launch, Mr. Anuj
Rustagi, COO, Staples & Adjacencies, ITC Ltd., said, "Aashirvaad
Soya Chunks, is a product that perfectly embodies our commitment to provide
high quality nutritious and delicious food options for Indian households. This
campaign beautifully captures the joy of shared moments over wholesome meals,
showcasing the vibrant chemistry between Subhashree & Raj to convey the distinctiveness
of this innovation. With Aashirvaad Soya
Chunks, we aim to enhance every dining experience with a burst of juicy flavour
and the goodness of high-protein nutrition."
For women homemakers in West Bengal, Aashirvaad Soya Chunks is the
answer to quick, nutritious, and delectable meals that everyone will love. It's
the ideal addition to any meal, ensuring every family enjoys both the flavours
they crave and the nourishment they need.
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