Siliguri : The Siliguri
Champions Trophy 2025 has started with competitive matches and strong
participation from cricket teams across North Bengal and the Northeast. With
many teams participating, the tournament is becoming an important event in the
region’s sporting calendar. This year’s edition has also seen increased
visibility and engagement, thanks to support from global brands such as Wai Wai. The noodle brand’s partnership is
strengthening grassroots cricket and providing young athletes with a bigger
stage to shine.
Football is still the most popular sport in North Bengal and
Northeast India, but cricket is growing in popularity as well. Tournaments like
the Siliguri Champions Trophy play an important role in helping young players
gain experience and improve their talent. “Local sports leagues are the
backbone of future national and international talent. It’s important that we
create the right platforms and experiences for young players,” said Varun Chaudhary, Global CEO of CG Foods,
the maker of Wai Wai. “Wai Wai has always been proud to support initiatives
that bring communities together and celebrate youth potential.”
The Siliguri Champions Trophy promotes local talent by providing a
competitive platform and is recognized as a community-driven event. Popular
youth-oriented brands such as Wai Wai back the sports tournament, boosting its
appeal and encouraging broader participation. As the tournament progresses,
fans and organizers hope that the league will inspire more young athletes and
draw greater attention to regional cricket.
Wai Wai has consistently shown its commitment to corporate social
responsibility by supporting local communities, promoting sports development,
and contributing to the welfare of the Northeast community.
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