Kolkata: Himalaya BabyCare, India’s No.1 Doctor Prescribed baby care brand, unveils a heartwarming DVC film to mark the occasion of Father’s Day. Inspired by the popular Kannada song “I Love You Appa”, the campaign, titled ‘GentleAsDad’ beautifully captures the emotional bond between a father and his daughter as she grows from a newborn to a young woman.
To
resonate deeply with regional audiences, the beloved song has been translated
into six languages—Hindi, Tamil, Telugu, Malayalam, Marathi, and Bengali,
ensuring regional resonance and a deeper emotional connection.
The
film opens with a powerful visual: a father, now in his 60s, is shown getting
ready in front of a mirror and a little girl dressed in wedding attire calls
out, “Appa!” and hands him a photo album. As the pages turn, viewers are taken
on an emotional journey through the lens of the father, showcasing quiet,
everyday moments of love and care, from applying Baby Massage Oil, Baby Soap
& Lotion while playing together —each moment portraying a father’s quiet,
unwavering presence in his daughter’s life. These visual memories, highlighted
by the soulful lyrics of “I Love You Appa,” portray the father not just as a
caregiver and protector but also a constant, gentle presence whose quiet
strength shapes a child’s every moment.
At
the heart of this narrative lies Himalaya BabyCare’s science-backed range—Baby
Massage Oil, Baby Soap & Baby Lotion featuring seamlessly as part of the
shared experiences between father and child. These products, known for their
trust and science-backed herbal care, become quiet companions in this journey
of parenting, offering support in every moment of affection, growth, and
guidance.
Speaking on the campaign, Mr. Chakravarthi N V,
Director – BabyCare, Himalaya Wellness Company, said,
"Fathers are often the silent pillars of a child’s life -gentle, steady,
and always present in the background, shaping their child’s world through love
and protection. With this campaign, we wanted to honour the subtle strength and
tenderness that define fatherhood. The song ‘I Love You Appa’ carries deep
cultural emotion, and through this universally relatable story, we hope to
celebrate every dad who plays the role of protector, playmate, guide, and
gentle nurturer.”
Himanshu Arora, the Co-Founder of Social Panga said, “This Father's Day, our campaign
celebrates the timeless bond between fathers and daughters, a connection that's
deeply personal to me as a father. The song was thoughtfully chosen for its universal
emotion, capturing how a daughter will always be her father’s ‘little girl,’ no
matter her age. Our goal was to create a campaign that beautifully captures
this journey, and to ensure every part of India relates, we've recreated the
song in six regional languages. We're proud to have partnered with Himalaya
BabyCare, further strengthening their vital role as a leading parenting
partner rooted in the values of gentle, natural care”
The
campaign will be launched across YouTube and Instagram, accompanied by the
hashtag #GentleAsDad to encourage viewers to share their own memories and
moments with their fathers.
Link to the DVC: https://www.youtube.com/watch?v=Cp89KdpZGSY
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