Kolkata : Dabur India Ltd., one of the most trusted
names in health and wellness, has announced the launch of Siens by Dabur — a premium direct-to-consumer supplement brand that
marks the company’s strategic entry into the digitally native wellness space.
Pronounced “Science,” Siens is built on the foundation of formulations made
with clinically studied ingredients expertly sourced, along with over 141 years
of consumer trust from the House of
Dabur. The Siens by Dabur range is available on all leading e-commerce platforms,
including DaburShop.
Designed
for today’s conscious consumer — one who values transparency and science-backed
care — Siens offers solutions across three key wellness categories: Beauty and Skin Health, Daily Wellness, and Gut Health. The brand’s standout
products include Marine Collagen and
3-in-1 Hair, Skin & Nails Gummies.
Siens also offers multivitamins for men and women, Omega-3 softgels, and a
daily pre & probiotic.
With
Siens , we're not just entering the nutraceutical category; we're establishing
a powerful digital-first presence that speaks directly to the modern,
health-conscious consumer. Leveraging Dabur's 141 years of trust, Siens offers
science-backed, transparent wellness solutions, meeting the growing demand for
efficacy and clean formulations." Smerth
Khanna, Business Head – Organised Trade & South, Dabur India Ltd. said
All
Siens products are manufactured using high-quality ingredients sourced from
globally reputed suppliers and produced in facilities certified for GMP, ISO,
and HACCP standards. Each product is rooted in scientific research and
developed with ingredients that deliver real functional benefits. Siens has
gained strong digital momentum, earning the trust of a growing community of
health-conscious consumers who value efficacy, clean formulations, and honest
communication.
Commenting
on the launch, Dabur India Limited Head
– Customer Marketing Mr. Pratyush Gupta said: “Siens is a future-ready
wellness brand born out of Dabur’s legacy of trust and our deep understanding
of evolving consumer expectations. Wellness today is no longer about vague
promises — it’s about precision, evidence, and experience. That’s what Siens
delivers.”
As
Dabur’s first digital-first wellness brand, Siens marks a transformative step
in how the company engages with new-age consumers across markets — bringing
together the science of health with the simplicity of daily care.
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