Kolkata : Dabur India’s premium
Salon Skincare brand, Oxylife Salon
Professional, has launched two advance facial treatment kits - Intense Bright and Sensi-Care, under
its Derma Essence Range, supported by a striking new campaign, ‘Skinsurance with Oxylife’, led by
renowned filmmaker & style icon Karan Johar.
The buzz culminated in a
dramatic, confession-style video where Karan humorously addresses the rumors -
only to reveal the twist: “It’s not just any insurance. It’s Skinsurance,
your radiance insured by Oxylife”.
At the heart of this
campaign is a powerful idea: everything valuable in life deserves insurance -
and what could be more valuable than your skin’s radiance. Thoughtfully
formulated to restore and enhance natural radiance, Oxylife offers more than skincare.
It’s Skinsurance -
your skin’s daily dose of protection, care, and radiant confidence. He
highlights how Oxylife's advanced facial treatments are a blend of science and
nature, that make his skin feel "protected and well-cared-for.
On his collaboration with Oxylife for the campaign, Karan
Johar said: “When
I heard the word ‘Skinsurance’, I thought - now that’s my kind of insurance!
Radiance is an asset, and it deserves full coverage. I had a fabulous time
lending my face (and my drama) to a campaign that fuses skincare with
storytelling - and a whole lot of radiance.”
"With
the launch of our new range of Advanced Facial Treatment Kits under the Oxylife
Salon Professional portfolio, we are strategically expanding our presence in
the premium salon skincare segment. This launch reaffirms our commitment to
offering dermatologist-inspired, professional-grade solutions tailored to
modern skincare needs. Karan Johar is the perfect face for our ‘Skinsurance
with Oxylife’ campaign. His distinctive wit, flair, and cultural influence
elevate this campaign beyond a traditional product launch - transforming it
into a compelling narrative that sparks curiosity and fuels conversation. With
this collaboration, Oxylife enters a bold new era of modern brand storytelling
- where skincare meets storytelling, & innovation meets influence." Mr., Abhishek Jugran, Executive Vice President, Marketing,
Dabur India Ltd. Said.
The new salon-exclusive
facial kits promise dermatologist-inspired care, combining modern skincare
science with results that offer instant and lasting radiance. To introduce the
range, Oxylife deployed a bold, digital-first campaign that captured public imagination
with viral whispers of Karan Johar “insuring
his face.”
Mr. Virat Khanna, Head, Skin Care,
Dabur India Ltd. added:
"With the launch of our new Oxylife Salon Professional Facial Kits, the
‘Skinsurance with Oxylife’ campaign is set to redefine salon skincare by
seamlessly blending high-performance products with culturally resonant
storytelling. Our collaboration with Karan Johar adds a touch of glamour that
sits well with the premium positioning of our facial kits. Powered by new-age
ingredients known for their instant yet long-lasting results, our facial kits
not only raise the bar for efficacy but also cater to the evolving skincare
needs of today’s discerning consumers."
“With
a strong focus on digital storytelling, the ‘Skinsurance with Oxylife’ campaign
allowed us to connect with skincare-savvy audiences through platforms they
trust and content they love. From meme culture, Bollywood pages to influencer
engagement, every touchpoint was designed to spark conversation and drive
relevance for Oxylife among today’s digitally native beauty consumers”. Ms. Jasleen Kohli, Digital Lead, Home
& Personal Care, Dabur India Ltd. said.
YouTube Link:- https://www.youtube.com/shorts/0vmeLcXBfhA
No comments:
Post a Comment