Kolkata : Raksha
Bandhan, one of the most cherished festivals, is a celebration of the eternal
bond between brothers and sisters-a relationship built on trust, love, care,
and lifelong companionship. To celebrate this special day, Réal, India’s number
1packaged fruit juice & beverage brand from India’s leading Natural Health
& Ayurveda Company Dabur India Ltd, announced the launch of its new
campaign, “Bin Bole Jo Saath
Nibhaye, Woh Rishta Réal Kehlaye”.
The Campaign is a heart-touching story that
highlights the emotional depth of sibling relationships. It celebrates the
brothers who protect without being asked, support without expectations, and
love unconditionally, capturing the true spirit of Rakhi (Raksha Bandhan) in its purest form.
Mr. Mayank
Kumar, Vice President-Marketing, Dabur India Ltd. said, “At Dabur, we
believe festivals are about strengthening the emotional ties that bind us. This
Raksha Bandhan, our campaign celebrates the brothers who quietly become pillars
of strength for their sisters. It is our tribute to those heartfelt relationships,
much like our promise to offer beverages that are trustworthy, nourishing, and
filled with care. As families across the country come together to celebrate
this special day, Real by Dabur beautifully captures the soul of this cherished
tradition with the launch of its heartfelt Raksha Bandhan “Bin Bole Jo Saath Nibhaye, Woh Rishta Réal Kehlaye” TVC campaign.
We invite everyone to raise a glass of love, health, and cherish those special
moments of love, trust, and lifelong connections, because some bonds deserve
nothing less than the Real goodness.”
“Marked by the sacred thread of Rakhi, Raksha
Bandhan is not just a ritual but a heartfelt expression of gratitude and
promise, of always being there for one another. Just as Rakhi represents love,
protection, and deep connection, Real too stands for authenticity, health, and
trust. To celebrate the day, we have launched a new film which captures a
tender story that goes beyond rituals, highlighting the emotions and memories
that form the foundation of every sibling relationship. It beautifully conveys that
while Rakhi may be symbolized by a thread, the real connection is woven with
trust, care, and countless shared moments, much like the brand’s commitment to
offering Real nutrition and Real goodness in every drop.” Ms. Monisha Prasher, G.M. Marketing –
Foods, Dabur India Ltd said.
Featuring some of the renowned faces of the TV
industry, the campaign will be rolled out across digital platforms and other
media channels.
Youtube
Link: https://www.youtube.com/watch?v=uIKgpjsgKeU
No comments:
Post a Comment