Kolkata : Duracell, the world’s leading manufacturer of
high-performance alkaline batteries, specialty cells, and rechargeables, has
launched its new range of Duracell
Lithium Coin Battery in India, available in three sizes — CR2025, CR2016,
and CR2032. With this launch, Duracell now also offers bitter coating along
with child resistant packaging into some
of its lithium coin batteries, combining trusted performance with a
safety-first approach designed for modern households in order to help reducing
battery ingestions by young children.
Accidental ingestion of button batteries can pose a
serious health risk to young children requiring immediate medical attention. These
small, shiny
batteries are commonly found in household devices, making them easily
accessible to curious young children. Despite growing safety concerns, most
products available in the Indian market still lack protective features that
could reduce the risks.
Duracell is
addressing this issue head-on with a solution that prioritizes both performance
and protection. The range of lithium coin batteries features a safety-first
design:
•
A
unique non-toxic bitter coating on
the battery surface specifically developed to discourage ingestion with release
of bitter taste when in contact with saliva.
•
A
tamper-proof double blister
packaging that requires scissors to open, making it virtually impossible for
children to access the battery on their own for kids below 6 years.
These child safety
features are reinforced through visual safety identifiers, such as the “child
spitting out” symbol, “bitter coating” label and clear on-pack warnings,
enabling parents to instantly recognize the specific range of Lithium coin batteries
reaffirming Duracell’s position as a brand that not only provides products
which deliver long lasting power but also leads in helping to prevent accidental
child ingestion.
Duracell offers two ranges of child-safe lithium coin batteries across
CR2032, CR2025, and CR2016
Range with Child-Resistant Packaging – We already
started the path of child security by supplying a battery that comes in a
tamper-proof double blister pack that can only be opened with scissors.
Designed to be difficult for children to access, the packaging is clearly
marked with safety warnings and is available across key battery sizes.
Range with Bitter Coating along with
Child Resistant packaging – A new innovative range of lithium coin batteries that
combines child-resistant packaging with a non-toxic bitter coating on the
battery surface itself to discourage swallowing.
Both ranges are suitable for a wide variety of devices including key fobs,
small remotes, scales, wearables, sensors, and medical devices like glucometers
and thermometers, as well as sports gear and home security systems. With an
in-storage guarantee of up to 10 years, it’s a dependable choice for both
everyday and essential electronics.
Speaking about the new
range, Sunil Gadgil, General Manager,
Duracell India said, “At Duracell, safety and performance go hand in hand.
As a brand trusted by families across the world, we are constantly innovating
to meet real-life challenges. The accidental ingestion of lithium coin
batteries is a serious concern for parents, and as the number of devices that
require lithium coin batteries rises, the child safety risk associated with coin battery ingestion
also grows accordingly. Parents/caregivers should ensure that Lithium coin
batteries are kept out of reach of young children at all times and battery
compartment of devices are safely secure. To prevent children from getting
their hands on the Lithium coin batteries out from the packaging, all Duracell Lithium
coin batteries are packed in child resistant packaging. For additional layer of
defense against accidental lithium coin ingestion, we’ve designed our new
Lithium Coin Battery range by pairing a non-toxic bitter layer with
tamper-proof packaging. It’s a category defining launch in India’s battery
segment — one that reflects our proactive approach to helping consumer safety
along with the long-lasting power Duracell is known for.
We’re also proudly partnering
with European Academy of Paediatrics
(EAP)since 2023 to raise awareness of the dangers
related to battery ingestion. The partnership comprises of prevention campaigns for
parents, and we are also addressing paediatricians, particularly EAP members,
and other health care professionals to improve their knowledge about detection,
treatment and cure.”
Sania Mirza, Indian Former Tennis Player said, “As a parent, the
safety of our children is always top of mind. That’s exactly why I’m supporting
the #BunnyKids campaign by Duracell— because spreading awareness is the
first step towards building safer homes. It’s about being more mindful, more
informed, and helping fellow parents take small but significant actions that help
keeping their little ones safe.”
The new Duracell Lithium Coin Battery range is currently available
exclusively on Amazon India. With a strong focus on child safety, innovative
packaging, and trusted performance, Duracell is not just delivering power but
leading a safety-first movement in India’s lithium coin battery space. By
prioritizing protection in product design, the brand is raising awareness and
setting a new benchmark for innovation in the battery industry.
Reel Link: https://www.instagram.com/p/DNk1-rkiRS5/
Disclaimer: Duracell Specialty Lithium Coin Batteries should be kept
out of reach of children. In case of ingestion, seek immediate medical
attention. Always store batteries in a secure location to prevent access by
children.
About The Company: Started
in the 1920s, the Duracell® brand and company was acquired by Berkshire
Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016. The iconic Duracell brand is known
to the world over. Our products serve as the heart of devices that keep people
connected, protect their families, entertain them, and simplify their
increasingly mobile lifestyles. Berkshire Hathaway Inc. is a $250B holding
company owning subsidiaries that engage in diverse business activities. Visit www.Duracell.in for more information.
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