Kolkata : ITC Candyman, the beloved confectionery
brand known for its playful spirit, vibrant flavours, and mischievous charm,
has unveiled a truly unique initiative for children – ‘Once Upon a Time by Candyman.’ With this innovative platform, ITC
Candyman aims to set a new benchmark for immersive, child-centric brand
experiences in India.
In
today’s fast-paced, digital-first world, parents often struggle to find
meaningful ways to engage with their children. With this initiative, the brand
aims to build stronger bond between parents and children blending creativity
with digital innovation. ‘Once Upon a Time by Candyman’,
allows parents to create personalised storybooks featuring their child’s name, picture,
and a starring role in delightfully illustrated tales.
Accessible
to everyone via the Candymanclub website, parents can choose from pre-set, stories
brimming with lovable mischief and epic adventures. With just a few clicks, a
child’s name and photo are seamlessly woven into the storyline, transforming
them into the protagonist of the book and keeping them engaged on every page.
Speaking
on the launch, Mr. Anuj Bansal, Vice
President and Head of Marketing – Chocolates, Coffee and Confectionery, Foods
Division, ITC Limited, said, “With ‘Once
Upon a Time by Candyman’, our goal is to spark children’s imagination
and make reading storybooks an exciting, interactive experience. Kids often see
others playing the hero’s role, but this time the spotlight is on them and the
story is all about their little adventures. By letting children see themselves
as heroes of their own story, we hope to create lasting memories while
inspiring a lifelong love for storytelling.”
The
platform is user-friendly and secure
and offers a seamless experience that turns reading time into an unforgettable
family moment.
Link to the platform - https://candymanclub.com/campaigns/once-upon-a-time-by-candyman.html
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