Kolkata : Dabur, India's
most trusted natural health care company, announced the launch of its new,
high-impact campaign for Dabur
Chyawanprash, titled 'Beemaar Ya
Taiyyar' (Sick or Ready). The campaign, featuring brand ambassador and
fitness icon Akshay Kumar,
conceptualised and executed by McCann
Worldgroup India, emphasizes the critical importance of being perpetually
prepared, especially in the face of fluctuating seasonal changes and
environmental challenges.
The new
communication highlights a critical observation: a lack of preparedness can
lead to falling sick, interrupting one's flow and ambition. It strategically
positions Dabur Chyawanprash—powered by 40+ Ayurvedic herbs, not just as a
remedy, but as a daily ritual for building inner strength and proactive
immunity. The campaign seeks to shift the consumer focus from a reactive
approach (treating illness) to a proactive one (preventing it).
Sriram Padmanabhan, Director Healthcare, Dabur
India Ltd said launching the campaign said: “The fundamental truth we
are addressing is that in today’s demanding world, being fully 'Taiyyar'
(Ready) is the only way to win. You simply cannot afford an unplanned break due
to illness. We believe immunity is the ultimate engine of readiness. With 'Beemaar
Ya Taiyyar',' we are challenging consumers to move beyond thinking of health as
merely fixing a problem when it appears. We are urging them to adopt a proactive,
daily ritual with Dabur Chyawanprash to build a reliable defence—ensuring they
stay on track for their goals, irrespective of external changes. Akshay Kumar,
known for his rigorous discipline and unwavering commitment to health and
fitness, brings authenticity to the campaign. The ad film shows him seamlessly
navigating varied weather conditions and challenging situations, underscoring
the idea that his constant state of readiness allows him to overcome hurdles
without missing a beat.”
Akshay Kumar said, "I have always
believed that prevention is better than cure. My routine, especially during
weather transitions, involves steps to ensure my body is 'Taiyyar'. Dabur
Chyawanprash is a product I personally trust for maintaining that inner
preparedness. The 'Beemaar Ya Taiyyar' theme is powerful because it challenges
people to prioritize proactive health, so they are always ready to face life's
challenges."
Sumeer Mathur - Chief Strategy Director, McCann
India said, “For generations, Dabur Chyawanprash has stood for
Ayurveda-backed immunity, and our new campaign reinforces just how essential
that it is today. In an age of intense competition, talent alone is no longer
enough, true performance comes from being ready, and at your best. That’s why
immunity matters more than ever. It’s the combination of talent and readiness
that ultimately helps you win on any given day.”
The 'Beemaar Ya
Taiyyar' campaign will be rolled out across major television networks, digital
and social media platforms, print publications, and extensive out-of-home (OOH)
placements. It aims to encourage every Indian household to make Dabur Chyawanprash
an essential part of their daily immunity-building regime, ensuring they are
'Taiyyar' for anything.
Youtube Link:- https://www.youtube.com/watch?v=I3pFPlSMrpU
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