Kolkata : Moving forward
on its mission to make India Dengue Free, Odomos, India's most preferred
personal application mosquito repellant brand from the House of Dabur, announced
the launch of its mega initiative, #MakingIndiaDengueFree. Under this
initiative, Odomos will be reaching out to people across the country, educating
them about prevention from mosquito bites and distributing free samples of
Odomos mosquito repellant creams to protect themselves from dengue-causing
mosquitoes this Monsoon.
The campaign
would also cover associations, students and teachers across the country.
Flagging off the initiative in Kolkata, Dabur conducted an awareness session amongst
more than 100 students to educate them about effective prevention from Dengue
causing mosquitoes. The special awareness session was conducted by a leading
medical practitioner in the city.
“As a brand,
Odomos has been working towards keeping people stay safe from Dengue and other
deadly mosquito-borne diseases. Moving ahead on this mission, we have taken up
this social initiative to help build public awareness and protect them from
falling prey to mosquito bites. There has been a significant increase in the
number of Dengue cases in recent years. One important factor is lack of
awareness about the fact that dengue is caused by aedis agepti, which is a
day-biting mosquito. Officer-goers and students are prone to falling prey to
this mosquito when they are outdoors, commuting between work and home or in
schools and playgrounds. The need of the hour is to spread awareness around
preventive measures and help them safeguard themselves from Dengue causing
mosquitoes,” Mr. Vaibhav Rathi,
Marketing Head-Home Care, Dabur India Ltd, said.
Addressing the awareness camp, Ms. I. Ghosh, said, “Prevention is
the key to avoid diseases like Dengue. With the mosquito season approaching, it
was important to increase awareness about the necessity of outdoor protection
for kids as well as for office goers. Making India Dengue free campaign is an
initiative in the same direction, and I am glad to be associated with this
cause."
“Contrary to
popular perception, diseases like Dengue and Malaria are spread by daytime
mosquitoes. Children are at risk of being bitten by these mosquitoes, not just
while playing in the open but also inside the closed confines of their rooms.
Even people in offices are at risk of falling sick after being bitten by these
mosquitoes. Odomos is the only personal application product that offers users
complete protection from daytime mosquitoes that spread such life-threatening
diseases. Dabur Odomos has also been certified to be safe for use on infants
and children in a test conducted by leading pediatricians. Dabur Odomos’
personal applications range includes easy to use and skin friendly anti
mosquito cream, spray and a fabric roll-on”, Mr. Rathi added.
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