Kolkata :
Himalaya
BabyCare celebrates its position as a brand ‘loved by babies’* with a
heartwarming new campaign that puts babies at the front and centre of its story.
Titled “Prescribed by Doctors, Trusted
by Moms, and Loved by Babies,” the campaign highlights the brand’s unique
strength of being loved by babies, trusted by mothers, and recommended by
doctors. Built on this strong foundation of trust, the campaign reaffirms
Himalaya BabyCare’s leadership in the category through a playful and
emotionally resonant narrative which captures the innocent yet powerful voices
of babies, placing them at the heart of the brand’s message of trust and care.
Using creative visualization, the film imaginatively gives a voice to babies,
expressing what parents already believe—making the narrative both heartwarming
and symbolic.
The film playfully steps into a press conference
setting after an ‘All India Tiny Talk Summit’ where reporters gather to
interview the most honest opinion-holders in the world: babies. When asked
about their favourite influencer, one baby sweetly answers, “Maa,” reminding us
that a mother will always be a child’s first and most trusted guide. Another
baby, when asked whose advice they rely on, responds with “Doctor,” reinforcing the trust parents
place in pediatricians.
The campaign cleverly culminates with a simple yet
impactful message that while trusted by moms and prescribed by doctors,
Himalaya BabyCare is a brand loved by babies, conveyed in a humorous,
endearing, and warm tone.
Speaking on the campaign, Mr. Rajesh
Krishnamurthy, Business Director, Himalaya Wellness Company, said: “At Himalaya
BabyCare, our journey has always been guided by the belief that babies come
first. This campaign beautifully captures that sentiment by giving a voice to
the very ones we care for the most—babies. Being loved by babies is the highest
form of trust we could earn, and it is made possible by the confidence mothers
and doctors place in our products. This campaign reinforces our belief that
babies are our top priority, and safety is at the forefront when we design products
to meet their specific needs. At Himalaya BabyCare, we remain committed to
delivering Nature’s best for babies and a worry-free experience for
moms—continuing our journey of nurturing babies with care and confidence.”
The campaign has been adapted across eight
languages—English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, and
Bengali, ensuring that the message resonates deeply with parents across India. Adding
to the innovation, the film leverages AI to create talking babies, amplifying
the sweetness and humor of the narrative.
As India’s most trusted baby care partner,
Himalaya BabyCare continues to contemporize Ayurveda to create products that
are gentle, safe, and effective —earning the trust of doctors and moms over the
years.
The campaign
#Himalaya
BabyCare, ‘Prescribed by Doctors,
Trusted by Moms, and Loved by Babies’ is
launched across Himalaya BabyCare’s digital and social media platforms.
Below is the campaign film link for your
reference:
YouTube: https://youtu.be/XjFUpYPVBl8?si=d1C389cUvlDOfIJd
Instagram: https://www.instagram.com/reel/DP56YXKEgGy/?igsh=MThkY202cDNwOGkybg==
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