Kolkata : Kitchens today are evolving beyond function – they’re becoming spaces
of comfort, style, and daily connection. Yet, even in modern homes, everyday
cooking often brings challenges that disrupt that experience. Recognising this,
Crompton Greaves Consumer Electricals
Ltd., a brand trusted for innovation and quality, has introduced two new
premium solutions under its theme ‘Smart
Inside, Stunning Outside’ – the Viona
Hobs Series and the Eliteo BLDC
Chimney Series. Together, they combine elegant aesthetics with thoughtful
design, helping consumers create their dream kitchens. Providing peace of mind
to consumers, these launches reflect Crompton’s commitment to addressing the
evolving needs of Indian households.
In most Indian kitchens,
the challenges extend beyond just cooking. Spilled milk or water often seeps
beneath burners, leading to hygiene concerns and damage, while hob
installations can create slab-cutting worries. Many households also find
cleaning tedious or postpone upgrades due to layout constraints. At the same
time, families want faster cooking with less gas consumption, and seek stylish
yet safe appliances that complement their lifestyle. Similarly, heavy smoke
during frying or roti toasting, oil accumulation that clogs chimneys, and the
need to remember manual auto-clean cycles remain everyday frustrations.
Consumers also increasingly desire chimneys with powerful suction, quieter
operations, and advanced BLDC motor technology at an affordable price. Designed
with these needs in mind, the Viona Series Hobs and Eliteo BLDC Chimneys offer
intuitive solutions that simplify cooking, ensure safety, and elevates the
modern kitchen experience.
This innovation reflects Crompton’s focus on creating appliances that
are both high-performing and deeply intuitive. Some of the standout features of
the Viona Hobs Series include:
·
Sealed Burners System: One of the most common
kitchen issues is liquid seepage into burners, especially during milk or water
spills. Viona’s sealed burner design prevents this, ensuring hygiene, avoiding
internal damage, and reducing cleaning time — delivering convenience and peace
of mind every day.
·
Direct Flame Burners: Specially designed for
Indian cooking styles, the vertical flame ensures faster, more even heat
distribution. This not only saves time but also improves energy efficiency,
making it ideal for heavy-duty meal preparation.
·
Flame Failure Device: If a flame goes out
accidentally, this built-in safety feature automatically cuts off the gas
supply — reducing leakage risks and ensuring a safer cooking environment.
·
Hybrid Hobtop Design: For homeowners who want a
sleek hob without modifying their kitchen slab, Viona’s dual-use format offers
flexibility. It functions as both a built-in hob and a countertop appliance,
making it ideal for rented homes, remodels, or upgrades without civil work.
Equally, the Eliteo BLDC Chimney Series has been crafted to directly
address common frustrations faced in Indian kitchens:
·
Rapid 1900 m³/hr Suction: Smoke-filled kitchens can
make cooking stressful. With its powerful suction capacity, Eliteo clears
smoke, fumes, and odours in seconds — creating a fresh, breathable atmosphere
and making every cooking experience more comfortable.
·
Intelligent AutoClean: Remembering to clean
chimneys is often inconvenient. Crompton’s patented AutoClean technology solves
this by automatically cleaning the chimney after every 30 hours of usage. This
not only saves time and effort but also maintains consistent performance with
zero manual intervention.
·
Smart On: Cooking often begins in a
hurry, and switching on appliances can feel like an extra step. With its
inbuilt thermal sensor, the chimney powers on automatically when it detects
cooking activity. This seamless, hands-free feature ensures the kitchen stays fresh
without a second thought.
Speaking about the launch, Aarushi Agarwal, Head – Large Kitchen
Appliances and New Businesses, Crompton Greaves Consumer
Electricals Ltd., said, “At Crompton, innovation isn’t just about
adding new features — it’s about solving real, everyday challenges through deep
consumer understanding to make it meaningful and relevant. Over the decades,
this approach has helped us drive leadership across categories like Fans and
Pumps. The Eliteo BLDC Chimneys and Viona Premium Hobs reflect that same
Crompton promise of ‘Consumer First’. We are true to our promise of ‘Smart
Inside and Stunning Outside’ with high performance sealed burners that take the
hassle out of cleaning to hybrid sleek designs for versatile usage, intelligent
chimney cleaning that cleans the chimney on its own so you can focus on the joy
of cooking, without the stress of cleaning. It’s our endeavour to make the
modern kitchen more intuitive, designed around you, and a source of pride with
its modern aesthetics. With these launches, we aim to redefine what Indian
families can expect from premium cooking appliances: elegant, efficient, and
thoughtfully designed.”
To support the launch,
Crompton has rolled out a high-impact, multi-platform campaign across digital
channels such as Meta and YouTube, complemented by engaging social media
content and strong in-store visibility. The campaign highlights Crompton’s
commitment to meaningful innovation that is rooted in real consumer needs.
The Crompton Viona Hobs Series
and Eliteo BLDC Chimneys are now
available across authorised retail outlets nationwide. With their modern
design, durable build, and performance-driven features, they provide a
reliable, enjoyable cooking solution that seamlessly fits into today’s
aspirational Indian kitchens.
The dual launch of the
Viona Hobs Series and Eliteo BLDC Chimneys marks a focused expansion of
Crompton’s premium kitchen appliance portfolio — offering a blend of modern
aesthetics, practical innovation, and everyday ease. Designed for both
homemakers and working professionals, they reflect the growing demand for smart
insight-driven upgrades that enhance the kitchen experience.
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