This Makar Sankranti, Sunfeast Marie Light urged consumers to soak in the goodness of Vitamin D

 

 

Kolkata : Makar Sankranti has always been more than just a date on the calendar. It signals a shift — towards longer days, warmer light, and a renewed relationship with the Sun. In eastern India, especially Odisha, the festival is deeply rooted in gratitude for Sun and the collective joy of stepping outdoors, with kite flying serving as both, a ritual and a celebration.

 

Tapping into this cultural insight, Sunfeast Marie Light with the goodness of Vitamin D celebrated Makar Sankranti with a large-scale activation across Odisha that brought together tradition, everyday wellbeing, and festive participation. Anchored in the brand’s proposition, the initiative encouraged families to head outdoors, fly kites, and reconnect with the goodness of Sun.

 

As part of the activation, Sunfeast Marie Light distributed kites with every Blinkit order across multiple cities in Odisha. Each kite carried the message “Fly this kite and enjoy the festivities filled with sunshine”, reinforcing the brand’s belief that simple everyday outdoor moments and time spent in the sun play an important role in helping the body get Vitamin D.

 

Commenting on the initiative, Mr. Suraj Kathuria, VP & Head of Marketing – Biscuits, Foods Division, ITC Ltd., said, “In Odisha, the Sun holds deep cultural and emotional significance, especially during Makar Sankranti. Through Sunfeast Marie Light with the goodness of Vitamin D, we wanted to go beyond just product communication and create a culturally meaningful moment, one that gently nudges families to step outdoors, celebrate together, and reconnect with the warmth of sunlight.”

 

Anish Shrivastava, Senior Vice President - Revenue, Blinkit, said, "We're thrilled to have collaborated with Sunfeast Marie Light to bring the joy of Makar Sankranti directly to our customers' doorsteps across Odisha. We hoped this little effort played a meaningful role in helping families celebrate this cherished festival outdoors, under the sunshine."

 

The Makar Sankranti activation was part of Sunfeast Marie Light’s larger brand purpose of offering nutrients, particularly Vitamin D, through a familiar, everyday biscuit — complementing the natural goodness of sunlight, and fitting effortlessly into daily routines, without compromising on taste.