Kolkata : Zee 24 Ghanta has announced the launch of
its new viewer engagement contest, ‘24 Ghanta Dekhun Prize Jitun’ (Watch
24 Ghanta & Win Prizes), beginning today.
The initiative has been designed to recognise and reward viewers who stay
connected with the channel’s daily news coverage.
With audiences
increasingly engaging with news across multiple touchpoints, 24 Ghanta Dekhun
Prize Jitun adds an interactive layer to regular news
viewing, encouraging viewers to participate while following the channel’s
programming.
As part of the contest,
Zee 24 Ghanta’s anchors will ask one question during shows, and viewers can
participate by sending the correct answer to the channel’s official WhatsApp number 85888 66174.
Five winners will be selected every day and will receive
Amazon voucher. In addition, one weekly winner will be
selected through a lucky draw, and the bumper prize will be awarded to both the
winner and the associated Local Cable Operator (LCO). All the winners will be
announced the next day across Zee 24 Ghanta’s linear and digital platforms.
Commenting on the initiative, Pew Roy, Deputy Editor, Zee 24 Ghanta, said,
“This initiative is a structured way to encourage viewers to engage more
closely with our daily programming, while continuing to focus on news that is
relevant, timely, and credible. At Zee 24 Ghanta, we believe trust is built
through consistency and relevance, and 24 Ghanta Dekhun Prize Jitun is designed
to keep viewers connected with the news they rely on every day, while upholding
the standards of credibility that define our journalism.”
Through 24 Ghanta Dekhun
Prize Jitun, Zee 24 Ghanta continues to explore formats that
strengthen viewer participation while remaining anchored in its news-led
approach.
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