Kolkata :
Sunfeast Dark Fantasy, one of India’s most beloved cookie brands known
for turning everyday moments into extraordinary experiences, has partnered with the
highly anticipated movie Pushpa 2: The
Rule. As part of this special collaboration, Sunfeast Dark Fantasy has introduced specially designed limited-edition Pushpa 2 packs ahead of
the movie release. The packs feature an exclusive image of Allu Arjun in his
iconic Pushpa avatar, making them a must-have for fans and consumers alike.
Further, the brand will offer a once-in-a-lifetime
opportunity to five lucky fans to meet superstar Allu Arjun with the ‘Biggest Fan Biggest Fantasy’ contest, creating
a dream come true moment for fans of Pushpa.
Participants need to take a selfie using a special
Augmented Reality (AR) filter on the dedicated campaign microsite (www.biggestfanbiggestfantasy.com
) and
share it on their social platforms while tagging the brand for their chance to
win exciting prizes and for an opportunity to meet the Pushpa star.
That’s not all! To celebrate the spirit of Pushpa, Dark Fantasy organized a
grand ‘Fan Rally’ at ICFAI Foundation for Higher Education (IFHE) University,
Hyderabad. The event witnessed an enthusiastic turnout of over 1000 attendees,
including devoted fans who travelled from as far as Delhi and Uttar Pradesh to
be part of this unique celebration. The fan rally not only showcased the
immense popularity of the movie franchise but also highlighted Dark Fantasy’s
deep connection with its audience, as both entities demonstrated their
widespread appeal and ability to bring people together in celebration of
cinematic excellence.
Commenting on the campaign, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes
Cluster, ITC Ltd. said, “Our
collaboration with Pushpa 2 aims to celebrate the intense passion and deep
connection that both Pushpa fans and Dark Fantasy enthusiasts feel toward their
common favorites. We are thrilled to bring this unique opportunity to our
consumers to connect with iconic star Allu Arjun and feel part of the Pushpa universe.”
Mr Cherry, CEO
of Mythri Movie Makers added, “Dark Fantasy
is a brand synonymous with all and we are very excited to collaborate with the
brand. Together, we have created something truly special for Pushpa fans and we
can’t wait for them to experience it. This partnership reflects our shared
commitment to creativity and connecting with audiences in meaningful ways.”
For many, Pushpa isn’t just a film; it’s a phenomenon
that resonates with millions transcending borders. This partnership between
Sunfeast Dark Fantasy and Pushpa 2 is dedicated to celebrating the star power,
the fandom, by bringing people closer to the characters and experiences they
admire.
The limited-edition Pushpa 2 packs will be
available in general trade stores, modern trade stores and Ecommerce platforms across
South India.
No comments:
Post a Comment