Kolkata : Winter is one of the most awaited seasons in India,
but it may also bring a plethora of diseases like Cold - Cough and Respiratory
problems to name a few; which are most prevalent in this season & usually
occurs due to a low immunity. Chyawanprash is an around
3000-year-old & well-known Ayurvedic formulation that is used for boosting
immunity and helps provide protection against common day to day infections like
cough and cold. Dabur Chyawanprash contains many ‘Rasayana’ herbs which help in
prevention of variety of infections through its immunomodulatory effects.
As part of its commitment
to safeguard the health of the future generations, Dabur Chyawanprash announced
the launch of a mega awareness initiative aimed at securing the health of kids
across the country. Under this initiative, Dabur Chyawanprash along with a
renowned doctor will conduct Immunity awareness sessions to educate children
about the need to build a stronger immune system to fight against illnesses due
to changing season, common bacteria and viruses.
The drive was flagged off in Kolkata with a special session conducted for
more than 250 kids of East Point School, Ichapur. The session was aimed at creating awareness among kids to fight Illness
in winter. The
kids were also educated on ways to boost their immunity through basic hygiene
and a nutritious diet.
Speaking
on the occasion, Mr. Dinesh Kumar, Manager-Corporate Communications,
Dabur India Ltd, said, “Dabur Chyawanprash has been committed to helping
every Indian achieve the strongest immunity for over 100 years. This initiative
is a leap forward towards this commitment. We are concerned about the cold wave
that claims so many lives every year. Through this Initiative, we will attempt
to reach out to provide protection to underprivileged kids by highlighting the
importance of Immunity besides providing Chyawanprash to these Kids.”
Dr.
Vinod Kumar Upadhyay, said, “During cycles of seasonal change there is a sudden temperature variation, which leads to illnesses like
cough, cold & flu. Enhancing
immunity is an effective way to fight illnesses like Cold, Cough, Respiratory
problems etc. Dabur Chyawanprash is an effective solution to boost one’s
immunity needs through changing weather cycles.”
Under this campaign, Dabur Chyawanprash has joined hands
with leading NGOs and Schools from 22 cities in India i.e. Agra, Varanasi,
Gorakhpur, Lucknow, Udaipur, Jaipur, Bhubaneswar, Kolkata, Siliguri, Patna,
Gaya, Indore, Raipur, Pune, Aurangabad, Ranchi, Bengaluru, Mumbai, Nasik,
Nagpur, Gwalior and Chandigarh.
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