Empowering Communities: Buyer-Seller Meet and Training Program at Regional Saras Mela, Nadia

 

Nadia : SwitchON Foundation, in collaboration with District Rural Development Cell (DRDC), organized a transformative Buyer-Seller Meet and Training Program as part of the Regional Saras Mela, held from January 31st to February 1st, 2025, at the Krishnagar Government College Ground, Nadia. The event aimed to enhance the ecosystem of FPOs (Farmer Producer Organizations) and SHGs (Self-Help Groups) in West Bengal, fostering sustainable business relationships that could elevate both farmers and artisans in the region.

 

The two-day event served as a convergence point for agricultural enthusiasts, experts, government representatives, and key stakeholders, allowing them to connect, collaborate, and showcase the diverse array of agricultural products from the region. A total of 15 FPCs, 100 SHG members, 10 producer groups and 3 CBBOs participated, presenting a wide variety of products such as organic produce, Jute & Jute Craft, Handloom, Processed Foods, Vegetables, Oil Seed, Date jaggery and more.  

 

The buyer-seller meet was inaugurated by Shri. Saikat Ganguly, WBCS (Exe.) - Project Director, DRDC Nadia and other dignitaries from govt. line departments. 

 

The meet was attended by over 20+buyers from across India, including FMCGs, Wholesalers leading retailers, wholesalers, traders and market experts, who engaged directly with farmer groups. The buyers included Jute Corporation of India, Big Basket, MORE, Bayer Crop Science, Magisai Traders, Vintage Aroma, Nani's Garden etc. Notably, the event facilitated 15 LOIs ensuring that farmer groups would have access to new market opportunities and a more extensive customer base.

 

As noted by Shri. Saikat Ganguly, WBCS (Exe.) - Project Director, DRDC Nadia, “This serves as a vital link between rural entrepreneurs and buyers, equipping them with essential skills, creating growth opportunities, and empowering women to drive sustainable development across the region.”

 

A farmer member expressed, “This meet helped us connect with new buyers and show them the value of our organic produce. Thanks to SwitchON, we now have a better chance to grow and sell our crops."

 

On the second day, a comprehensive training session was conducted by Paushtik Life. It focused on product packaging, labeling, and quality standards, empowering farmers and artisans to align with market expectations. Experts also provided insights on government schemes, bank financing options, and strategies for building effective brands. The workshop underscored the importance of sustainable practices in agriculture and the growing market for organic products.

 

Mr. Surajit Chakroborty, General Manager, SwitchON Foundation, mentioned, ”We're dedicated to improving farmers' incomes and livelihoods. This Buyer-Seller Meet connects farmers, FPOs, and SHGs with buyers, creating opportunities for new markets and lasting partnerships.” 

 

This impactful event has set the foundation for long-term, sustainable growth for the agricultural and producer groups in West Bengal, paving the way for increased income, improved business practices, and enhanced market access.